Due to new tariff regulations, we are currently shipping to the US only.

Celebrating Ageless Beauty, Inspired by Mom

I am Fifty Plus was born from a daughter's love and a desire to celebrate the beauty of mature skin. 30-year-old Romella, our founder, witnessed her mother's grace and vitality as she entered her fifties.

Inspired by her mother's journey, Romella set out to create a skincare line that would enhance the natural beauty of women over 50, rather than trying to erase the signs of age.

Pro-Age Skincare for Every Generation

We believe in embracing every stage of life, and our pro-age philosophy is at the heart of everything we do. I am Fifty Plus is the first skincare line to truly celebrate mature skin, offering products specifically formulated to address the unique needs of women over 50. We believe that beauty is not about turning back the clock, but about feeling confident and radiant in your own skin, no matter your age.

Quality Ingredients, Cruelty-Free & Gluten-Free

Our commitment to quality is high. Each product is carefully crafted with the finest, naturally-derived ingredients, free from gluten and harsh chemicals. We are proudly cruelty-free, never testing on animals.

Our Promise to You

Effective & Gentle: Our formulas are designed to deliver visible results while being gentle on even the most sensitive skin.
Nourishing & Restorative: We use ingredients known for their anti-aging and hydrating properties, promoting a youthful, healthy glow.
Transparency & Honesty: We believe in full transparency and provide detailed information about our ingredients and processes.

Join the Movement

I Am Fifty Plus is more than just a skincare brand; it's a movement that celebrates the beauty of aging and empowers women of every generation to embrace their natural radiance. Join us on this journey of self-love and acceptance.