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50 and Glowing
Hormonal shifts require deep, specialized hydration. Discover the oils and creams formulated exclusively for the unique needs of women 50+.
Skincare That Understands Your Skin Has Changed
Menopause changes the rules. We wrote the new playbook with nutrient-dense formulas that target dryness, thinning, and sensitivity.
"Finally, a Retinol that loves my skin back!"
"I’ve always been afraid of Retinol because my skin has become so thin and sensitive since turning 55. This formula is a miracle. It has the potency I need for my fine lines, but the Shea Butter and Milk Lipids make it feel so soothing. I wake up and my face doesn't feel tight or red—just plump and incredibly soft. It’s the perfect balance."
Sarah J., 56 (Verified Buyer)
"Rich but not greasy—the holy grail."
"I hate creams that just sit on top of my face. This absorbs beautifully. It feels luxurious going on, likely due to the Meadowfoam oil, but it sinks in within minutes. My makeup sits perfectly on top of it, and by the end of the day, my skin still feels hydrated. My '11 lines' between my brows definitely look softer after a month of use."
Brenda M., 62 (Verified Buyer)
★★★★★
★★★★★
"Finally, a Retinol that loves my skin back!"
"I’ve always been afraid of Retinol because my skin has become so thin and sensitive since turning 55. This formula is a miracle. It has the potency I need for my fine lines, but the Shea Butter and Milk Lipids make it feel so soothing. I wake up and my face doesn't feel tight or red—just plump and incredibly soft. It’s the perfect balance."
Sarah J., 56 (Verified Buyer)
"Rich but not greasy—the holy grail."
"I hate creams that just sit on top of my face. This absorbs beautifully. It feels luxurious going on, likely due to the Meadowfoam oil, but it sinks in within minutes. My makeup sits perfectly on top of it, and by the end of the day, my skin still feels hydrated. My '11 lines' between my brows definitely look softer after a month of use."
Brenda M., 62 (Verified Buyer)
★★★★★
★★★★★
"Restore bounce, deeply hydrate, and reclaim your natural glow with our nutrient-dense daily regimen"
Anti Aging Moisturizer
Why This Formula? Skin after 50 doesn't just need moisture; it needs structure. This powerhouse formula combines the renewal power of Retinol and Peptides (Acetyl Octapeptide-3 & Tripeptide-29) to target deep-set lines and boost collagen. Crucially, we balanced these actives with Ceramides, Milk Lipids, and Shea Butter to repair the thinning moisture barrier common in menopause—ensuring you get potent results without the irritation.
$40.00
Designed for mature skin
Read the Journal
No one warns you how much your skin changes after 50.
From navigating menopause dryness to understanding why your old routine stopped working, we break down the science of mature skin in plain English.
No fluff, just facts and solutions
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support@iamfiftyplus.com
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